About: Ceramists in Provence since 1837. Poterie Ravel is one of the oldest ceramics makers in France. This family business has been led by five generations in succession, who have built up an authentic and rare expertise in the heart of Provence, in Aubagne. From preparing the clay to turning the pots and making moulds, the entire production process takes place on site. All the work is carried out by hand. Mission: Redesign of the Homepage, Product Page, Catalog Page in Desktop/Tablette/Mobile through several mockups and based on data(Hotjar, Google Analytics) and a UX/UI Audit. Integration of the design in Prestashop CMS. Optimizing the websites URLS structure. Implementing Google Analytics, Hotjar and a one step checkout process instead of 5.